0
Loading your competitive advantage
ALPHA
INSTITUTIONAL CAPITAL DEMANDS INSTITUTIONAL CRAFT

THE SMARTEST MONEY
IN THE ROOM
STILL JUDGES
THE COVER.

Trading floor veteran. Financial marketer. The one-woman firm that turns underestimated funds into institutional-grade powerhouses. No agency. No committee. No bullshit.
SCROLL
YOUR BRAND ▲ UPGRADED PITCH DECK ▲ INSTITUTIONAL FACTSHEET ▼ BURNED CREDIBILITY ▲ MAXIMIZED COMPETITOR ENVY ▲ INEVITABLE OUTSOURCING ▼ ELIMINATED ALLOCATOR INTEREST ▲ SURGING GENERIC DESIGN ▼ DESTROYED YOUR BRAND ▲ UPGRADED PITCH DECK ▲ INSTITUTIONAL FACTSHEET ▼ BURNED CREDIBILITY ▲ MAXIMIZED COMPETITOR ENVY ▲ INEVITABLE OUTSOURCING ▼ ELIMINATED ALLOCATOR INTEREST ▲ SURGING GENERIC DESIGN ▼ DESTROYED
BRANDING STRATEGY PITCH DECKS IDENTITY WEBSITES FACTSHEETS POSITIONING TEARSHEETS BRANDING STRATEGY PITCH DECKS IDENTITY WEBSITES FACTSHEETS POSITIONING TEARSHEETS
0
YEARS ON
TRADING FLOORS
$___B
CLIENT AUM
(I DON'T KISS & TELL)
0
TIMES I'VE SAID
'SYNERGY' UNIRONICALLY
1
BRENNA.
THAT'S THE WHOLE FIRM.
THE ANTI-ABOUT

ONE WOMAN.
NO FLUFF.
ALL RESULTS.

Most financial marketing firms will assign your $500M fund to the same team that's designing menus for a gastropub. I am not most firms. I am one extremely specific, slightly unhinged, deeply experienced human who has spent her entire career in one industry — yours.
brenna@bsd ~ $ cat credentials.txt

EXPERIENCE: 15 years buy-side marketing
TRADING: Actually sat on the desk. Not visited. Sat.
OUTSOURCED: Never. Not once. Zero.
CLIENTS: Hedge funds, PE, asset managers
SPECIALTY: Making you look institutional
WEAKNESS: Won't sugarcoat your factsheet
SUPERPOWER: Turning "emerging" into "established"

brenna@bsd ~ $
WHAT I ACTUALLY DO

Everything your fund needs to look like it deserves the allocation.

01

Brand & Identity

I'll make your hedge fund look like it belongs in the MoMA, not a strip mall.

02

Pitch Decks

The kind that make allocators forget they were about to say no.

03

Factsheets & Tearsheets

Yours currently look like a tax form had a baby with a spreadsheet. I'll fix that.

04

Websites

No more sites that look like they were built during the Bush administration. Either one.

05

Institutional Positioning

You want the big checks? You gotta look like you deserve them.

06

The Full Glow-Up

Everything. Soup to nuts. Trading floor to penthouse suite.

THINGS PEOPLE HAVE SAID (ALLEGEDLY)
"
Brenna told us our brand was 'aggressively mediocre.' We raised $2B the next quarter.
— CIO, Multi-Billion Dollar Hedge Fund
"
She made our compliance team laugh. I didn't know that was possible.
— COO, Global Asset Manager
"
We asked for a rebrand. She said 'you need a whole new personality.' She was right.
— Founder, Emerging Manager
"
I've never been so lovingly roasted by a vendor in my life.
— Head of Marketing, PE Firm
α
LET'S WORK

READY TO STOP
LOOKING LIKE
EVERYONE ELSE?

I take on a limited number of clients because I do all the work myself and I refuse to half-ass anything. If you want a committee of 22-year-olds who think a Bloomberg terminal is a bus stop — there are plenty of agencies for that.