If you are not using video in your marketing, you are missing out on a huge opportunity. The best way to send and track your elevator pitch with the world is by sending video. 

Everyone is inundated with things to read, click and swipe. In financial services, we are all vying for attention from very selective and cost-conscious market participants. At first glance, most potential investors do not have the bandwidth to read through 60 pages of a text-heavy powerpoint deck. How do you differentiate? What do your potential customers actually have time for?

They have time for 1-2 minute, unscripted, off-the-cuff interview about you and your offering. According to Forbes Insight, 59% of executives would rather watch a video about you than read or hear your pitch. Why is this? Because most people want things to be easy and fun and in their control. 

A video is not necessarily meant to replace your pitch, but it does complement it. Ever wonder if your pitch is even making it to the decision maker? How do you know? They follow up!

So, how do you make your information fun? You make it interactive. You send short videos and keep them entertained. You storyboard and film a series of evergreen videos and then establish a video marketing program. This is one of the things we love to do at Buy Side Design. 

Here are the stats on video marketing:

    • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
    • By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (Cisco)
    • YouTube is the second most trafficked site, after Google. (Alexa)
    • One minute of video is worth 1.8 million words. (Forrester Research)
    • Users view more than 500 million hours of video each day on YouTube. (Business Insider)
    • 59% of executives say they would rather watch a video than read text. (Wordstream)
    • 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
    • In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
    • 51% of all video plays are on mobile devices. (Adelie Studios)
    • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
    • 52% Of All Marketers Found A Customer On Facebook In 2013 (WebDAM)
    • Average number of tweets sent per day: 500 million (Craig Smith)

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