For the industry of global financial services, branding is an unsung hero. Branding exists all around us and leaves its mark on our subconscious every day. From billboard ads to TV commercials, we are constantly in front of ads that have been analyzed, modified and tweaked to appeal to target audiences.  They are fine-tuned to leave an immediate impact on our buying decisions.

In financial services, branding is a powerful tool to differentiate amongst the competition. It can be the difference between making memories and leaving a bad impression. The business value of branding is proven.  Below are 5 key reasons why investing in your brand identity may be one of the most important investments you ever make for your firm.

  1. Building trust. Distinguishing yourself as a consistent brand promotes recognition and establishes your firm as trustworthy. People feel more at ease buying from something familiar. If you are sending out materials that are not branded consistently, it will undoubtedly create confusion among your audience.
  2. Creating an experience. People enjoy well-designed information and marketing materials. When you spend time building your brand and creative strategy, you are able to reach your audience in a new, highly visual way that helps create an enjoyable experience for the consumer of the information. Remember: quality > quantity.
  3. Capturing new referrals. When you create an enjoyable and consistent brand experience, it’s “easy” for people to like you, your firm, and pass along your information. Thinking through the engagement journey, your marketing trigger points, content library, and calls to action by the unique customer segments that define each audience in a meaningful way. A strong financial marketing agency can help to target specific segments and use the information to increase your audience. Don’t just rely on word-of-mouth.
  4.  Laying a foundation for future growth. As new products are introduced, consistent brand identity becomes a system that everyone adheres to which allows the firm to expand its service portfolio under one unified brand. A unified financial brand is a strong brand.
  5. Longevity. A well-defined brand sends the message that you are built to last which is a key trait that investors look for in new managers. Solid financial marketing support will make a firm and lasting impression on your prospects and clients.

Want to know more about branding for financial services companies and how to craft a well-executed journey for your clients? Send me an email and let’s chat and financial services and branding to help your lead acquisition.