about

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We help credible hedge fund managers and financial advisors navigate the digital landscape and make their mark through bespoke strategies and creative solutions.
Brenna Hardman
Founder & Chief Executive Officer

Having studied in the Finance Honors Program at DePaul University, Brenna Hardman built her proficiency on the derivatives trading floors at the CBOE and CME Group in Chicago. This invaluable experience propelled her towards the Director of Marketing position at the largest bank in the Netherlands. Her career continued its upward trajectory when, in 2013, she founded Buy Side Design, a cutting-edge financial marketing studio.

Stephanny de Paula
Chief Creative Officer

Stephanny de Paula first delved into the world of design at the Pontifical Catholic University of Rio de Janeiro, subsequently enhancing her skills at the London Business School with a specialization in Brand Management. Throughout her career, she has partnered with esteemed brands including Apple, Nike and Netflix, leaving a creative imprint across various industries.

We provide data-driven strategy, marketing and design for financial organizations.
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Brenna Hardman — CEO