Financial advisors can use social media marketing to grow and educate an audience of prospective clients. They do this by positioning themselves as thought leaders who are confident enough to share their unique voice and experience.  In the competitive field of financial planning, investment advisors seeking growth can use social media to broadcast their message and expand their reach. Twitter has about 330 million monthly active users, and 42% of users access the app every day. Here are some ways you can use it to grow your audience:

  1. Educate your social media audience. It’s surprising for some financial advisors to realize how little people know (and how much they want to learn) about financial planning and investment management. Aim to educate and inform on your website news section and then use social media to help distribute your message. Some helpful ways you can content market: video campaigns, white papers, investor letters, newsletters, market commentary and weekly perspectives that you think will be relevant for would be clients who need a financial planner.
  2. Share your unique voice in forums. To grow an audience of prospective financial planning clients on social media, you need to find strategies to do something consistent to grow your tribe. One of the ways to do this is to participate in online discussions and engage with other social media participants. That means adding comments to conversations, liking and retweeting others’ messages, and sharing your unique perspective with the world. People will follow and engage back but this will only grow with regular maintenance. It’s not rocket science, but it is time consuming.
  3. Tweet and participate in events. Finance conferences are events with active social media participants where people are already connecting with each other. Join in. Whether you are a financial advisor, portfolio manager, or finance professional, letting people know you will be attending these events and interacting online can help you make powerful connections. I have met Portfolio Managers around the world who I wouldn’t have met otherwise, by engaging in online event discussions. Interacting this way will also show that you have a network. 
  4. Build lists. One of the best ways to stay on top of online conversations on Twitter is to curate lists of followers. You can create a media and investor list and like their posts when you see potential investors or media partners share relevant and inspiring information. Pro tip: Make sure you mark the list as private or call the list something flattering as the firms will see the list name.
  5. Promote Tweets. One of the most effective ways to spread your message is to have a set of custom killer tweets and promote them to specific accounts. We recommend investment managers target certain affinity groups. Make sure you spend time crafting a great message and Call To Action; otherwise, you may miss the chance to influence and convert a new lead. 

At Buy Side Design, we help financial advisors, and hedge fund managers imagine, plan, and execute creative organic and paid social media marketing strategies that help inform and educate clients. Our financial advisor and hedge fund clients have been with us for years and say we put them on the digital roadmap in their space. We have also worked with family offices, fund of funds, clearing firms, custodians, market makers, fintech firms, media, and banking institutions. We started tweeting from the trading floors in Chicago and know what’s relevant and what is not.

Want to launch a social media marketing campaign and grow your audience? Get in touch with us to learn more about social media marketing for financial advisors today!